Sandra West - Resume

RESUME

Education

2005 – 2013

Guilford College (Greensboro, NC)

Dual Bachelor’s Degree: Criminal Justice and Psychology

Graduated with Honors, 3.59 GPA

Independent Research on Autism and Children with Special Needs

Illustrated, Reviewed and Edited Research Methods, Statistics and Applications (2013), a Textbook Written and Published by Professors at Guilford College

Trained in Conflict Resolution and Mediation

Employment

1999 – Present

Freelance Artist and Graphic Designer

Ad Copy

Logos & Branding

Social Media Posts (Quotes, Inspirational, and Ad Copy Graphics)

Social Media Page Covers

Email Design

Landing Page Design

Product Photo Editing (Amazon, Shopify, etc.)

Infographics

Brochures (and other Print Media)

Custom Art and Illustrations

Adobe CC, Canva and Many Other Design Platforms

eBook Design and Covers

Website & Storefront Design

PowerPoints/ Slide Shows

Custom Tattoo Design

2010 – Present

Digital Marketing Strategist & Freelance Writer/Copywriter

B2B & B2C Comprehensive Marketing Strategy

Sales Funnels

Website, Marketing, and Social Media Assessments & Reports

eCommerce (Amazon, Shopify, eBay, Etsy)

Social Media Management (Facebook, LinkedIn, Instagram, Pinterest, TikTok)

Social Media Ad Campaigns

Ad Copy & Lead Generation

Social Media Content Creation

Email Campaigns (Klaviyo, MailChimp, ActiveCampaign)

Copywriting

Editing & Copyediting

Content Management

eBook Creation

Blog Posts

Articles

Web Page Copy

Case Studies

Product Descriptions/Listings

Amazon Listings and A+ Content

Shopify Listings and Content

Search Engine Optimization (SEO)

Educational Materials

Research Papers

2013 – 2018

Owner-Operator, JCE Services (Greensboro, NC)

Marketing, Advertising and Social Networking

eCommerce Specializing in Antique and Collectible Items

Estate Management and Sales

Customer Service, P2P, and B2B Sales

Bookkeeping, Inventory and Records

Logistics, Shipping and Receiving

Social Media Management

2015 – 2020

Administrator, West Family Academy (Austin, TX)

Comprehensive PreK - 12 Homeschool Co-Op

Create Curriculum for Individual Students (Multiple Students, Multiple Grade Levels)

Teach Material, Oversee Student Progress, Plan and Execute Labs and Field Trips

Track and Record Attendance, Grades, Testing and Other Relevant Data

Assist Families with Transition to Homeschooling and Provide Ongoing Support

Provide Tutoring Services, Particularly with Special Needs Students

Provide Educational Summer Program for Multiple Grade Levels

2008 – 2011

Administrative Director, Kaiser Construction (Walkertown, NC)

Copywriting, Marketing and Advertising

Graphic Design and Photography

B2B Sales and Networking

Billing, Accounting, Records, Payroll and Scheduling

Human Resources and Customer Service

TESTIMONIALS

"Sandi West has been invaluable to my team and company! She has helped me with branding, redesigning my website, designing my newsletters, client collateral, and providing her expertise when it comes to growing my brand and presence. "

Betsy K.

"Sandra has done so much for our organization. Our online footprint went from minimal to massive and it was all her doing. She is multitalented. No matter the problem, she was quick and eager to offer a solution. Her ability to take high-level concepts and communicate them in a way that laypeople are able to understand it has been a refreshing change of pace from what I've experienced working with other people in her field in the past. She is prompt and punctual and organized and personable and I cannot recommend her highly enough."

Zach O.

"I am a business consultant that works with several business people that are building their businesses online. Sandi is great at so many things including e-commerce, Amazon, graphic design, marketing, and more. I have brought Sandi in to work on several projects and my clients have always been impressed with her work. Of particular note is Sandi often makes proactive suggestions to improve on our plans which is very much appreciated. I would highly recommend to anyone looking for help to work with Sandi."

David S.

"I came to Sandi with a challenging project to create a dynamic template for notetaking for my clinical and forensic psychology practice. She was a quick study in what I needed in the template and she independently researched an add-on to the program I was using that made my note taking much more legible and helpful to myself, my patients, and to insurance companies and lawyers who were involved in my medical-legal case. Sandi was easy to reach, and responded to my many changes and requests in a timely, efficient, and always helpful manner. She made the tasks of documenting my clinical and forensic activities much easier and much more productive, as I have eliminated rejections of claims for payment that were previously due to my illegible notes. I highly recommend her!!"

Gregg B.

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